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*内容: <span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;">在电子商务里面，转化率是卖家店铺的生命线，因为转化率一般代表着买家的偏好和习惯，是店铺销量赖以生存的最重要指标。那么我们前期做了那么多站内外引流的工作，究竟怎样才能提高转化率呢，这是许多跨境卖家尤其是那些新手卖家十分苦恼的地方。</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 其实掌握了方法转化率的提高也并非难事，今天速卖通大学杨晓兰讲师就通过产品的曝光量、点击率、促成订单三个步骤为你讲述如何提高店铺的转化率，新手卖家不容错过哦！</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 首先我们通过浏览一张图来了解影响店铺转化率的因素都有哪些？</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><img src="http://bbs.seller.aliexpress.com/bbs/attachment/photo/Mon_1506/66830_560b14346238315a61cb311573a45.png" border="0" style="outline: none; border: 0px; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" alt="" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;">一、产品曝光量</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 1、选择、整理关键词表</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 这主要分为几个步骤，首先下载数据纵横搜索关键词分析，然后转换成数字，其次计算出筛选词，再把其进行降序排列，把那些没有意义的词删除掉，最后筛选出与您所卖产品最符合的词。</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><img src="http://bbs.seller.aliexpress.com/bbs/attachment/photo/Mon_1506/66830_aa5c1434623852765627a58c51aeb.png" border="0" style="outline: none; border: 0px; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" alt="" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;">2、整理长尾词列表</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 一般是选择排名比较靠前的几个关键词，要根据店铺的产品数量来决定；下列词的选择是根据产品类目的热度来决定的。</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><img src="http://bbs.seller.aliexpress.com/bbs/attachment/photo/Mon_1506/66830_633814346238682ca00751e02b872.png" border="0" style="outline: none; border: 0px; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" alt="" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;">3、标题的组合优化</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 要提醒各位卖家的是标题的组合不仅影响曝光量，也影响点击率，所以重要性不言而喻。你可以通过自然搜索结果和直通车展示两个方面来实现标题的优化组合。</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><img src="http://bbs.seller.aliexpress.com/bbs/attachment/photo/Mon_1506/66830_41e31434623881256695ecddb864e.png" border="0" style="outline: none; border: 0px; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" alt="" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;">二、买家点击率</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 1、商品分析</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 在数据综合里点击商品分析，查看单个产品的点击率结果怎样，哪个不行优化哪个，如果是价格的问题优化价格，如果是主图的问题就优化主图。</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><img src="http://bbs.seller.aliexpress.com/bbs/attachment/photo/Mon_1506/66830_2c99143462393010e0365d7be5b61.png" border="0" style="outline: none; border: 0px; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" alt="" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;">2、主图选择</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 以上图为例，一般评判主图好坏的角度有五个，分别是背景色选择，是设计展示图还是实景图，卖点考虑，拍摄角度和像素以及logo添加这五个方面。但是好主图没有固定的定义，要看我们的产品处于什么样的环境当中。</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><img src="http://bbs.seller.aliexpress.com/bbs/attachment/photo/Mon_1506/66830_cbc71434623945faeea23918075a1.png" border="0" style="outline: none; border: 0px; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" alt="" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;">3、如何定价</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 提醒各位新手卖家：定价并不是越低销量越高，销量与店铺的综合情况有关，我们设置合理的价格，在详情、服务方面提高。</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><img src="http://bbs.seller.aliexpress.com/bbs/attachment/photo/Mon_1506/66830_fc311434623960530e697215cf971.png" border="0" style="outline: none; border: 0px; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" alt="" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;">4、位置选择</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 在新品上架，无销量无好评的情况下，直通车是最直接的把产品推送到买家面前的方法。哪个位置才是好的位置呢？提醒卖家亮点要模仿客户的购买行为习惯，右侧第一名未必就是最好的位置；还要看你站在谁的旁边有优势，新手站在弱者旁边，老手跟强者“抢食”。</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><img src="http://bbs.seller.aliexpress.com/bbs/attachment/photo/Mon_1506/66830_8dcf14346239892041b2fb15cb278.png" border="0" style="outline: none; border: 0px; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" alt="" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;">三、如何促成订单</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 1、优化详情板块</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 详情扮演着至关重要的角色，店铺首页的曝光主要来源于产品的详情页面，因此卖家要多展示产品细节、产品卖点、消除购买者顾虑，增加买家的购买信心。还要分析对手同类产品详情，做到人无我有，人有我精。针对其他店铺的恶意竞争在详情板块可以做相应的说明。</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 2、关联销售模块</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 关联销售模块可增加访客深度，减少跳失率。拉动全店产品销售，提高整体利润。展示的信息问题应包括价格展示，引导购买按钮，还要突出卖点。下面请看案例：</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><img src="http://bbs.seller.aliexpress.com/bbs/attachment/photo/Mon_1506/66830_91a7143462400794f469e57d4fa2b.png" border="0" style="outline: none; border: 0px; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" alt="" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 3、增加好评率</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 增加好评，维护动态评分，是帮助卖家促成订单消除最后的屏障，当买家认可了这个产品，又能看到很多的好评，下单率会非常高的。</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 因此要拒绝虚假属性填写，及时回复站内信，表情运用等。要关注物流信息，包裹小礼物，引导客户好评。及时处理纠纷问题，给客户做选择题。</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 4、快速积累基础销量</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 这主要是针对新手卖家来说的，只有快速积累销量才能吸引更多的流量，不然店铺的信誉度是无法提高的。快速积累基础销量的方法有店铺活动、平台活动等。新手卖家可以多参加平台活动，因为平台活动流量大，而且有专门的流量入口。</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 5、店铺装修突出专业度</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> 店铺装修不必夸张豪华，要有必要的信息展示，图片选择要优质清晰，简单就好，主要是突出你的店铺专业度。</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><img src="http://bbs.seller.aliexpress.com/bbs/attachment/photo/Mon_1506/66830_7ded1434624050d951b37b5c289c1.png" border="0" style="outline: none; border: 0px; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" alt="" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;">总结</span><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><img src="http://bbs.seller.aliexpress.com/bbs/attachment/photo/Mon_1506/66830_4cd01434624068cc242895526a824.png" border="0" style="outline: none; border: 0px; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" alt="" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;"> </span><br style="outline: none; color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;" /><span style="color: rgb(51, 51, 51); font-family: Arial; font-size: 14px; line-height: 21.6px;">总之要提高店铺转化率不能盲目从中，要做到有的放矢。看你的缺陷在哪里，看你和同行竞争对手比不足在哪里，那里不足就优化哪里。在数据纵横的商品分析里选择自定义数据，然后进行一对一的对比优化，转换率自然就会慢慢提高</span>
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